Sunny Shores reference desk
A source-first collection of U.S. figures on candle shopping, gifting, and at-home use. Built for anyone who needs a clear number, the context behind it, and a source worth opening.
Last reviewed November 3, 2026
At a glance
Candles sit in a useful little overlap: home detail, atmosphere, and easy-to-give present. For Sunny Shores, that overlap is even more playful, because each handmade food-inspired piece starts a conversation before it ever becomes part of the room.
Every number below links to its source and carries the date we can verify. Where an industry source does not publish the original fieldwork date, we say so plainly instead of dressing up a guess.
35%
The remaining 65% of sales are non-seasonal, according to the National Candle Association.
National Candle Association, Facts & Figures ↗Source page reviewed November 3, 2026; the association does not give an original study date for this estimate.76%
That makes a candle a familiar choice when a present should feel useful, decorative, and personal at once.
National Candle Association, Facts & Figures ↗Source page reviewed November 3, 2026; the association does not give an original survey date for this result.74%
The same source places hostess or dinner-party gifts at 66%, thank-you gifts at 61%, and adult birthday gifts at 58%.
National Candle Association, Facts & Figures ↗Source page reviewed November 3, 2026; the association does not give an original survey date for these results.9 in 10
It is a useful reminder that the appeal is not only fragrance, but also the mood a candle helps create in a room.
National Candle Association, Facts & Figures ↗Source page reviewed November 3, 2026; the association does not give an original survey date for this result.75%
Scent, color, cost, and shape all affect sales, but the association identifies fragrance as the leading characteristic.
National Candle Association, Facts & Figures ↗Source page reviewed November 3, 2026; the association does not give an original survey date for this result.About 75%
The National Candle Association also reports that users most often burn candles in the living room, followed by the kitchen and bedroom.
National Candle Association, Facts & Figures ↗Source page reviewed November 3, 2026; the association does not give an original survey date for this result.+1.4%
This calculation uses the Bureau of Labor Statistics candle index values of 206.455 in June 2024 and 209.262 in June 2025. It measures producer prices, not what every shopper pays at retail.
U.S. Bureau of Labor Statistics Producer Price Index, via FRED ↗June 2024 to June 2025.$2,414
The category is broader than candles, but it gives useful context for the household-detail and décor budget candles compete within. The category was down 3.7% from 2023.
U.S. Bureau of Labor Statistics Consumer Expenditure Surveys ↗2024 survey year, published 2026.Methodology & sources
This page collects publicly accessible U.S. candle-industry and household-spending figures. We favor the primary publisher where possible, link directly to every source, and retain the statistic’s source date or the date the source was reviewed. The National Candle Association page presents several consumer and industry figures without original study dates, so those entries are labeled with their verified source-review date rather than an invented survey year.
Figures describe the source’s population and measure. They are not a forecast, a promise about every shopper, or a claim about Sunny Shores’ own sales.
Cite this page
Sunny Shores Tropical Assortments. “Candle & Candle-Gift Statistics.” Last reviewed November 3, 2026. https://litcandles.net/candle-statistics